Akshay Kumar’s heart of gold sees him placed top of the ‘celebrity heartfulness index’
Press Release
Contributed by :Staff
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Throughout the coronavirus, there have been many efforts from the world's famous faces to help those most affected by the outbreak. From donating money to hosting virtual events, the valiant efforts from those across several industries has been instrumental during these difficult times.
However, none have come quite as close as international megastar Akshay Kumar, who has been tireless in his efforts to help those in need. This has consisted of praising the essential service providers, creating the song #MuskurayegaIndia to raise spirits and donating Rs 25 crore (2.5M) of his own fortune to Prime Minister Narendra Modi's PM CARES FUND.
This has been recognised by The Indian Institute of Human Brands (IIHB) which has released a report on the 'heartfulness' of celebrities during the coronavirus crisis.
The IIHB panel is formulated by a Celebrity Heartfulness Index (CHI) which takes into account the amount donated to charity, the status of the celebrity and whether money has been given or promises have been made about it.
Following Akshay Kumar on the list was producer Bhushan Kumar, chairman and MD, T-Series, who also donated to the PM CARES FUND, while actor Kartak Aryan, fashion designer Sabyasachi Mukherjee were also included. Cricketers Rohit Sharma and Suresh Raina have also been recognised for their donations.
However, Akshay Kumar continues to lead the way amongst celebrities and this is testament to his heroic dedication to spreading positivity and doing good at a time when India needs it the most.
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